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What is Dual-Pricing?

What is Dual-Pricing?

Dual pricing in credit card processing is a strategy used by businesses to offset the costs associated with accepting credit cards. This system involves setting two prices for goods or services: a cash price and a higher price for purchases made with credit cards.

The benefits of this system are twofold: it encourages more customers to pay with cash, thereby reducing your credit card processing costs, and it helps to maintain your profit margins on credit card sales.

Problem

As a business owner, when you accept credit cards, you are subject to fees charged by the credit card processing companies. These fees can significantly cut into your margins, especially if you run a business with traditionally lower profit margins to begin with.

Dual pricing is a way to counteract these costs. You can offer a lower price to customers who pay with cash, check, or a debit card, while setting a slightly higher price for those who choose to pay with a credit card. This higher price helps to cover the fees you incur from the credit card processing companies.

DUAL-PRICING MERCHANT SERVICES SOLUTION

Step 2

Spotlight Financial’s team will educate you on Dual-Pricing and the benefits to your business in addition to how to implement it within your business.

Step 3

Spotlight Financial seamlessly integrates its Dual-Pricing solutions into your current sales, checkout and/or invoicing procedures.

Step 4

You choose how to reinvest your hard earned revenues that you were previously losing.

SUITE OF DUAL-PAYMENT ACCEPTANCE PLATFORMS

Swipe/Chip/Paypass Terminal

Smart Terminal

Point of Sale

Computer/Virtual Terminal

Invoicing

Mobile Application w/ Bluetooth Reader

Integration into 3rd-Party Software via API

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